Centene Announces Nationwide Vaccination Education and Outreach Initiative
Effort will include public service announcement, call campaign focused on reaching its 25 million members
ST. LOUIS, June 8, 2021 /PRNewswire/ -- Centene Corporation (NYSE: CNC) announced today the launch of a new initiative to encourage Centene health plan members, as well as all Americans, to receive the COVID-19 vaccine. This week, Centene will begin working with network physicians to deploy a call campaign to its health plan members nationwide. The call will ask recipients whether they have been vaccinated, and will help those who have not to arrange an appointment. The top 100 providers with the highest increase in vaccination rates as a result of this initiative will each receive a $5,000 grant for medical equipment.
In addition, Centene will be launching a new public service announcement (PSA) focused on the importance of getting vaccinated for the benefit of an individual's family and other loved ones. The PSA will remind people to get vaccinated for their loved ones: their grandparents, their parents, and their friends, all whom they would rather visit, than go to a visitation.
"Uncertainty around the COVID-19 vaccine could lead some people to avoid or delay receiving the shot. We continue to be concerned that this could have significant consequences for their health and the health of their families," said Michael Neidorff, Chairman, President and CEO of Centene. "Through these two new initiatives, as well as other previously announced campaigns, we want to continue to empower people to actively contribute to their health and well-being by informing them about the benefits of the vaccine."
This announcement builds on numerous previous efforts to educate individuals about the COVID-19 vaccine and overcome vaccine hesitancy. Over the past several months, Centene and its health plans have already been reaching out individually to members, especially those at high risk, to encourage them to get vaccinated. Health plans have also arranged transportation where appropriate and provided assistance in scheduling appointments.
In March, Centene announced a partnership with the Pro Football Hall of Fame on a PSA campaign featuring Hall of Famers Anthony Muños, Darrell Green, Aeneas Williams, Drew Pearson, Jerome Bettis, Derrick Brooks, Richard Dent, Ty Law, Emmitt Smith, Hall of Fame Selector and TV broadcaster Lisa Salters, and friends of the Hall Dawn Staley, a three-time Olympic gold medal winner and coach of the 2017 national champion University of South Carolina women's basketball team, and Iman McFarland, Chief Operating Officer for 21st Century Expo Group and an ambassador for the Hall and Centene's joint "Strong Youth Strong Communities" programming.
More than 160 TV stations across the country agreed to air the 30-second spots, in which Hall members highlight the people in their lives who are counting on them to get vaccinated. Centene and its health plans also have been running the PSAs across their social media channels. Meanwhile, Louisiana Healthcare Connections, SilverSummit, Sunshine and Superior Health Plans have all held in-person events with featured Hall of Famers to encourage vaccinations.
Centene's local health plans have also partnered on numerous vaccination efforts across the country, including recent events and initiatives in Kentucky, New Mexico and California.
About Centene Corporation
Centene Corporation, a Fortune 25 company, is a leading multi-national healthcare enterprise that is committed to helping people live healthier lives. The Company takes a local approach – with local brands and local teams – to provide fully integrated, high-quality, and cost-effective services to government sponsored and commercial healthcare programs, focusing on under-insured and uninsured individuals. Centene offers affordable and high-quality products to nearly 1 in 15 individuals across the nation, including Medicaid and Medicare members (including Medicare Prescription Drug Plans) as well as individuals and families served by the Health Insurance Marketplace, the TRICARE program, and individuals in correctional facilities. The Company also serves several international markets, and contracts with other healthcare and commercial organizations to provide a variety of specialty services focused on treating the whole person. Centene focuses on long-term growth and the development of its people, systems and capabilities so that it can better serve its members, providers, local communities, and government partners.
Centene uses its investor relations website to publish important information about the Company, including information that may be deemed material to investors. Financial and other information about Centene is routinely posted and is accessible on Centene's investor relations website, http://investors.centene.com.
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SOURCE Centene Corporation
Released June 8, 2021